The Story is Everything launch with Andreas Loizou

We loved the launch of Margate Bookie founder and CEO’s new book, The Story is Everything at our June lit fest. Read on for our chat with Andreas Loizou about his book writing journey and what went on at his event.

Andreas Loizou








What’s The Story is Everything all about?

It’s about how to make an impact. we learnt how to grab the audience’s attention by targeting their feelings, actions and beliefs. I showed how the masters of influence – advertisers, psychologists, philosophers, film directors and novelists – appeal to our deepest emotions.

I also recycled some old stories about Margate along the way.


How did the idea for your book come about?

I’ve always been fascinated by people who tell tales. I can’t stand formal speeches, so I’m always searching for the wedding guest who can tell me what the bride was really like at school. I love how stories get polished over the years. The further away the memory, the more people add details and colours and tastes and smells.

I teach at firms and universities around the world. The best students are those who can spin a story. I wanted to share techniques that make storytelling easier, and give people more confidence.



What went on at your launch?

I like showing publishers and agents that Margate has a writing scene, that Thanet is full of authors. The launch was more about bringing people together in the Old Town than pushing The Story is Everything.

After all, no-one buys a book just because the author throws a good party. Do they?


How did it go? 

Every Bookie is special. This year’s event was magical.

It was great to launch The Story is Everything in my home town. To see The Lifeboat full of friends, authors, Bookie helpers and all our supporters reminded me of just how many people are involved in Thanet’s literary community these days. Even my publisher and commissioning editor attended. That’s the pulling power of Margate these days!

Where can we find more out about you? 

I talk a lot about myself and the Bookie in The Story is EverythingThat’s the best way to find out what goes on in my mind! I’ve been knocked out by the response to my book – you’ll be able to see me in action on the How To Academy

I’m in negotiations over the sequel. Title to be decided, but this time the focus will be on writing skills. 

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